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Macau operators expected to maintain elevated promotion

CBRE forecasts continued customer reinvestment and margin pressure in the second half of 2026.

By CasinooVerse Research Desk3 September 2026Updated 12 September 2026 3 min read
Macau marketing-expenditure study with campaign cards, venue plan, media allocation, and cost ledger

CBRE estimated that market-wide Macau casino commissions declined from US$1.65 billion in the first quarter of 2026 to US$1.57 billion in the second quarter.

The brokerage forecast approximately US$1.62 billion in the third quarter and US$1.73 billion in the fourth, equivalent to about 20.5% and 20.6% of gross gaming revenue.

These are analyst estimates rather than realised future spending. CBRE said customer reinvestment and higher operating costs continued to pressure concessionaire margins.

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  1. 01GGRAsiaMacau casino promotional spend to remain elevated in 2H: CBRE · 3 September 2026

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